Digital Junkies

We know that in consumers under the age of 35 are using digital resources as their PREFERRED resources. However, did you know that social network use is growing among all other age groups and has doubled in the over 55 age group. Are you engaging these customers or is your competitor?

 

This article from McKinsey Quarterly shows survey results regarding consumer usage of digital media. If you would like assistance engaging customers through social networking contact A2DM for a consultation.

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