Many organizations are concerned about opening themselves to negativity through social media. However, one of the things we can learn from non-profit organizations is the value of “the story.” Increasing relationships and brand loyalty with your customers by sharing through social media can be a benefit when handled professionally. Do you have someone handling this connection or is it left up to chance?
This short blog talks about how vulnerability can increase your customer loyalty. If your organization cannot afford to dedicate an individual to manage social media, consider hiring a consultant to efficiently manage this. A2DM has qualified consultants who can provide professional social media management for your organization.