One of the things I often speak about is content management. Non-profit organizations have mastered the ability to digitize their message and impress the importance of their organization through stories. Is your organization providing customers a compelling story? It might be hard to believe, but customers will be more compelled to find out the details of your product if they have a story. It’s just the way the brain works, we need something to move us and entice us to look further. It has to be a good balance of necessary details and information as well as the story. So, are you optimizing the digital story for your customers?
The Inc. article talks about how human brains focus more easily when information is provided in a story. Do you need assistance developing a digital story for your customers? Contact A2DM and let them create a compelling story for your organization that will help drive customer engagement.