Email usage is down since 2010, because many customers are using social media. However there are ways to utilze email to enhance customers digital marketing experience and continue to drive traffic to through social media and your website. Keep in mind when planning your digital marketing strategy ways to continue to develop successful databases, campaigns that will put your business in front of the right customers, and ways to drive those customers onto your site for purchase decisions.
Emails shouldn’t be a nuisance, but a helpful tool for your customer. This article suggests ways to make your email marketing more effective.
If you are uncertain how to develop an email marketing campaign, contact A2DM for assistance.