The new focus on social media is strong, but it is important to make certain that when putting your organization out there that you put as much thought into this as you have into your bricks and mortar facility.
But when it comes down to it, deciding to just ‘add a Facebook page’ to what your business is doing, often means trying to fit just one more thing into your day. And who has the time?
Over the past two weeks, I’ve noticed a trend, and it’s one that has me concerned. You see, I spend quite a bit of time on social media, managing my clients’ online communities. It’s so important to use the immediacy of the network to respond to questions, concerns, and comments. If a current or potential customer takes the time to post something, then ideally this needs to be responded to promptly. But the trend I’ve noticed, when I’ve been out and about on…
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