Large companies are facing the challenge of their employees creating a brand of their expertise. Their concerns are an edge to independent business owners. Your organizations ability to extol expertise is the value proposition. Providing information in a blog, tweeting, or other digital media outlets that others use a reference not only increase visibility and customer relationships, but improves your organization’s credibility. Just remember to make certain that the information in the digital market reflects your organization’s market objectives.
This Wall Street Journal discusses how the co-branding of employee expertise is challenging large corporations. This article can provide insight to branding your organization. If you are uncertain how to utilize this marketing technique, contact A2DM for a consultation. Let A2DM develop a digital marketing presence that reflects your market objectives.