First impressions can make a significant impressions. I’ve had occasion to make a decision about eating establishments based on the first 15 minutes. If I’m feeling ignored, see dust and dirt, or am accosted by unsavory aromas – there is a good chance that I won’t come back to the establishment regardless of how good the food might be.
Digital impressions can have the same affect on customers. I’m sure you’ve wandered onto websites that make it a challenge to find any information. One annoyance for me is a website that shows no activity, this always makes me wonder if the company is still in business. Fatal digital flaws of a first impression;
- no digital footprint
- inactive digital presence
- digital impression that is NOT customer friendly
If you are concerned about the digital impression of your organization read this article for suggestions or get in touch with A2DM.