Often business owners don’t feel it is necessary to provide mobile access for customers to their products or store. However IBM did an evaluation of the recent shopping completed online for Black Friday. The idea was to identify who was a leader in the mobile markets. Apple came out overwhelmingly ahead – claiming 88.3% of the tablet shopping. So 4 out of every 5 individuals who shopped using a tablet on Black Friday used an iPad! That’s an impressive number. Even more interesting . . . overall mobile shopping tallies;
iPad had 9.3%
iPhone had 8.7%
Android had 5.5%
So when you plan to engage those customers using digital marketing – don’t forget mobile users. They are an increasing number of customers for both B2B and B2C. Read the numbers provided by IBM on the 2012 Black Friday shopping here. There are cost effective mobile development options and if you have questions, don’t hesitate to email A2DM for a consultation.