Additional thoughts from others on content management. This is probably the biggest issue in digital marketing. Getting good content in front of receptive customers.

RGB Social


There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old fan of the brand.

What they did

This was an amazing case of BMW listening, identifying an opportunity, and responding accordingly.

Jalopnik, a popular automotive and automotive lifestyle blog, recently posted an article about Eli, a 4-year-old nephew of a dedicated reader, and the incredibly imaginative details about his dream car. The car was to be a BMW, have 42 wheels and be 42 wheel drive, be powered by 19 Porsche engines, and have 3 steering wheels, to list a few of the features… oh, and the trunk was to be filled with toys so you can play in it. The article can be found here.

BMW, recognizing this as an amazing opportunity to make the vision…

View original post 370 more words


Leave a comment

Filed under About

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s