A favorite quote a previous boss frequently used was;
If you always do what you’ve always done, you’ll always get what you’ve always got. ~ Henry Ford.
This challenged what I was doing. When he felt I was in a rut and not looking forward I’d find this quote on my desk, in an email, or on my voice mail. It worked fabulously. Quickly I no longer needed to be challenged, it was “obvious” that it was time to make changes. It was this change in strategy that led me towards digital marketing. At the time it was cutting edge relationship management, sales, and reporting. With my strong computer background and ability to pick up new computer languages and techniques combined with my boss’ fascination with technology, I was able to pursue tech alternatives that only Fortune 5000 companies could consider.
Today technology is advanced and available for any organization interested in committing time and resources. Making changes in the methods your organization uses to engage customers could significantly impact the bottom line. This article discusses five strategy changes that could maximize technology. If your organization does not have the resources to commit consider hiring a consultant who can work within your budget to deliver these advantages. A2DM can provide an assessment and offer solution alternatives that will fit within your budget while still delivering the change you need.