Change in Strategy

A favorite quote a previous boss frequently used was;

If you always do what you’ve always done, you’ll always get what you’ve always got. ~ Henry Ford.

This challenged what I was doing. When he felt I was in a rut and not looking forward I’d find this quote on my desk, in an email, or on my voice mail. It worked fabulously. Quickly I no longer needed to be challenged, it was “obvious” that it was time to make changes. It was this change in strategy that led me towards digital marketing. At the time it was cutting edge relationship management, sales, and reporting. With my strong computer background and ability to pick up new computer languages and techniques combined with my boss’ fascination with technology, I was able to pursue tech alternatives that only Fortune 5000 companies could consider.

Today technology is advanced and available for any organization interested in committing time and resources. Making changes in the methods your organization uses to engage customers could significantly impact the bottom line. This article discusses five strategy changes that could maximize technology. If your organization does not have the resources to commit consider hiring a consultant who can work within your budget to deliver these advantages. A2DM can provide an assessment and offer solution alternatives that will fit within your budget while still delivering the change you need.

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Prepare for 2013

Read an article today on what some of the biggest minds in business feel that big ideas are in 2013. Some of these leaders are focusing on personal development for the upcoming year. Which makes sense, improvements in our self tend to lead to improvements in our environment whether it is your business or personnel life. Other leaders chose to focus on small things that they felt could make major differences. This is something I’ve always liked, small achievable goals.

Sometimes when we focus all our attention on broad overviews in our organizations (increasing sales 5%), we struggle to make that happen. However, when attention is focused on smaller objectives; improving moral in customer service, providing customers a simplified means of contact like online chat, or identifying bottlenecks in the manufacturing process through employee teams – the larger objectives simply occur. In much the same way where focusing on our own self improvement creates improvement on our environment; the focus on small changes in your organization can provide unexpected bottom line improvements. Maybe this year is the year to consider your organization’s digital marketing footprint? A2DM consulting can provide a consultation to assist in focusing your efforts. Contact A2DM today and find out how we can provide bottom line improvements.

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Content is King

One of the things I thoroughly enjoy is creating content. Most of my cohorts have referred to me as a freak and a geek because of this affliction. Researching new areas of industry, markets, or trends gives me a sense of accomplishment. Developing this raw information into useful data for business decision making is like the best present ever received. So yes, I strongly resemble the freakish geek remark from my cohorts. Not only do I cherish that name, but I work hard to live up to it on a weekly basis by scouring information that provides further confirmation of the value of digital marketing in business.

The article I found of great interest this week is about the value of developing content for your business. Maybe this option is not a financial reality for your organization; however, you can understand the value of having relative content out there for your customers. Consider contacting A2DM to develop your organization’s content by using the resident freakish geek of content creation!

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Press Time

As an individual with print background one of the things I’ve noticed in the last 20 years is the reduction of print material. Ten years ago a boss and I pulled issues of industry magazines for three years. The reason we did this? Simple, we wanted to provide a visual to our sales team on the decline of print. It was necessary as a print company to re-think the way we approached customers and focus on how print material could support their growing digital presence. This wasn’t the beginning of my focus on digital marketing, our company had been working towards those efforts for several years; however, it did expand my focus on business to consumer digital marketing.

So what does this have to do with your business? Well if you aren’t strengthening your digital marketing presence to consumers, your organization could face an outcome similar to many print-centric organizations. Early this week I read an article that discussed the adaptation of newspapers to the digital age. Newspapers who are succeeding in today’s market have one thing in common; they are stopping being a newspaper. Recognizing early and effectively that your consumers are digital will help you succeed. If your organization needs help focusing on digital marketing, email A2DM for a consultation.

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Traffic Traffic Traffic

The biggest objective of digital marketing is the same as traditional marketing . . . traffic. Some things never change, as business owners we will always need to entice customers to select our product or service. Social media and digital marketing have simply increased the audience we are trying to entice to the entire world via the internet.

Having effective backlinks to your organizations social media and website will assist in providing back link alternatives. Keeping content relevant and rich is an important part of keeping customers interested. Identifying articles and blogs that highlight information of interest to perspective customers will also increase backlinks and customer traffic. This blog has other suggestions or you can contact A2DM for assistance in increasing traffic for your organization.

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Mobile Necessity?

Often business owners don’t feel it is necessary to provide mobile access for customers to their products or store.  However IBM did an evaluation of the recent shopping completed online for Black Friday.  The idea was to identify who was a leader in the mobile markets. Apple came out overwhelmingly ahead – claiming 88.3% of the tablet shopping.   So 4 out of every 5 individuals who shopped using a tablet on Black Friday used an iPad!  That’s an impressive number.  Even more interesting . . . overall mobile shopping tallies;

iPad had 9.3%

iPhone had 8.7%

Android had 5.5%

So when you plan to engage those customers using digital marketing – don’t forget mobile users.  They are an increasing number of customers for both B2B and B2C.  Read the numbers provided by IBM on the 2012 Black Friday shopping here. There are cost effective mobile development options and if you have questions, don’t hesitate to email A2DM for a consultation.

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Brand Who

First impressions can make a significant impressions. I’ve had occasion to make a decision about eating establishments based on the first 15 minutes. If I’m feeling ignored, see dust and dirt, or am accosted by unsavory aromas – there is a good chance that I won’t come back to the establishment regardless of how good the food might be.

Digital impressions can have the same affect on customers. I’m sure you’ve wandered onto websites that make it a challenge to find any information. One annoyance for me is a website that shows no activity, this always makes me wonder if the company is still in business. Fatal digital flaws of a first impression;

  • no digital footprint
  • inactive digital presence
  • digital impression that is NOT customer friendly

If you are concerned about the digital impression of your organization read this article for suggestions or get in touch with A2DM.

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